Press

The Demofida press kit.

Everything you need to write about Demofida in one place: a boilerplate to paste, the facts, the logo and colors, and how to reach us.

About Demofida

In a Few Lines

Free to paste as written, or shorten it. Please keep the last sentence.

Demofida is democratizing finance: creating the gateway for the people to understand money and reach it in a new way, and a home for the builders of open finance to meet them in plain words. Fida, its AI agent, explains money words, fees and rates, how markets and crypto work, and the warning signs of a scam, and The Money Words sets out the terms that cost people the most in plain English. Demofida is operated by Timatsu LLC in North Carolina. It is not a financial adviser, bank, broker or exchange, gives no financial advice, and never holds anyone's money or keys.

Fast Facts

The Short Version

Mission: Demofida is democratizing finance: creating the gateway for the people to understand money and reach it in a new way, and a home for the builders of open finance to meet them in plain words.
What It Is: AI that explains finance in plain words, for people and for the builders of open finance.
For People: How money works, from a credit card to a crypto wallet, explained before anyone agrees to anything.
For Builders: Plain words as a safety feature: what a signature or approval does, the warning signs of a scam, and who holds the keys.
Fida: The site's AI agent. It explains in general and never advises: it never tells anyone what to buy, sell or hold, and never asks for keys.
The Money Words: Plain definitions of the terms that cost people the most, with what to watch for, and the warning signs of a scam.
The Name: Demos (Greek, the people) and fida, from fides (Latin, trust), the root of fiduciary.
Built By: Timatsu. Demofida is operated by Timatsu LLC, based in North Carolina.
Not Financial Advice: Demofida is not a financial adviser, bank, broker or exchange, and never holds anyone's money or keys.
Website: demofida.com

Brand Assets

Logo and Mark

The mark is the seal: a circle of people around two linked rings, for trust. Download the files below rather than copying them from a screenshot.

Logo, Dark Download SVG

Logo, White Download SVG

Mark, Disc Download SVG

Mark, White Download SVG

Colors

#1F1B14 Ink Text, dark grounds

#F6F4EF Paper Light grounds

#8A6420 Bronze Accent on light grounds

#D4A94F Gold Accent on dark grounds, the dots of the seal

Typefaces

Demofida Fraunces The wordmark and headings.

The trust of the people. Inter Body text, labels and buttons.

Both are free from Google Fonts.

Usage Notes

Using the Brand

Use the logo and mark as supplied. Do not redraw, recolor, stretch, rotate or add effects.
Keep clear space around the logo at least half the width of the mark on every side.
Use the dark logo on light grounds and the white logo on dark grounds, with the colors as given above.
Write the name as one word, Demofida, with a capital D.
The logo files set the name in Fraunces, free from Google Fonts. Without it installed, the name falls back to a standard serif.

Press Contact

Writing About Demofida?

Send your questions, interview requests and deadlines through the Contact page with the Press topic, and a real person on the team will write back.